30 Years of Brotherhood
JACK & JONES wanted to mark their 30th year in the fashion industry. I helped develop the concept ‘30 years of Brotherhood’ and wrote the scrip for this hero-film.
Client
JACK & JONES
Roles
Creative
Copywriter
Return to Nature
Aeonian is a fashion brand focusing on sustainable and circular adventure-wear. I helped execute their creative strategy and develop their brand identity. The result was a mix of traditional, copy driven full-page ads and hard-hitting web copy.
Client
Aeonian
Roller
Creative
Copywriter
Live Louder
Hi-Fi Klubben, one of Europe’s leading hi-fi retailers, needed help launching their private label brand, Vestlyd. I helped with everything from branding strategy to creative execution.
Kunde
Hi-Fi Klubben / Vestlyd
Roller
Creative Lead
Copywriter
The insight
Vestlyd’s speakers can play loud. Very loud. That product feature lead to the following insight: “The best moments in life are usually the loudest”.
Manifesto and creative executions
The insight was the backbone behind their brand manifesto and some loud, powerful creative executions.
Out of home
Vestlyd buy full-scale OOH-ads on the side of constructions sites, underlining that these are speakers that go BIG on sound.
Product feature
If ‘the best moments in life are the loudest’, then volume knobs aren’t volume knobs; they’re quality of life knobs.
‘Make some noise for Vestlyd’
Campaign idea where Vestlyd lend out their name, logo, marketing ressources, and actual speakers to upcoming bands that need a way to make noise in a crowded music scene.
SoMe
If you love music, you too have a face you make when a song just hits extra hard. In collaboration with followers, we create the ‘Vestlyd Stankface Playlist’.
Spar en Million
Dunville Apparel is an anti-fashion brand crafting a single collection of high-quality timeless styles. I helped create the Black Friday campaing, ‘Save one million’. The campaign was recognized by The Inspiration and Ads of the World.
Kunde
Dunville Apparel
Roller
Creative
Copywriter
The Butterfly Effect
Askman Design wanted to pressent their collaboration with renowned artist, Marco Evaristti. I helped develop both concept and script for their hero-film ‘The Butterfly Effect’ presented at 3 Days of Design.
Kunde
Askman
Roller
Lead creative
Copywriter